An SPSS Guide for Tourism, Hospitality and Events Researchers

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An SPSS Guide for Tourism, Hospitality and Events ResearchersThis is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step by step demonstration on how to carry out

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