Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies

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Good Profit: How Creating Value for Others Built One of the World's Most Successful CompaniesA NEW YORK TIMES BESTSELLER Koch Industries is one of the largest private companies in the world with an estimated worth of $100 billion. But what makes this company so profitable? You won't find its name on the connectors in your smartphone or your baby's ultra absorbent nappies, but Koch makes these and many other innovations, driven by its Market Based Management (R) system for generating good profit. Good profit results from products and services

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*Exam style questions at the end of each section *Suggestions for carrying out practical work *Provides support and advice on coursework alternative to Paper 3

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