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Phantom Softail Glide BaitsIndividually hand painted, the Phantom Softail combines the giant 2 side to side wander and durability of a Phantom glide bait with the realistic feel and twerk of a replaceable grub tail. Sinks with a nervous wobble at a reliable 1 per second, letting you dissect open water reefs, weedlines or sections of emerging weed beds with a surgeons precision. A threaded brass receiver securely locks in our interchangeable Phantom weights to fine tune sink

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Handcrafted by Lake X Lures—the legendary Wisconsin bait maker—this lure has become a staple for serious anglers far beyond the Midwest

mid-summer cold fronts

This change in cadence often triggers a reaction strike from large predators that have been following the lure without committing

the Bobbie Bait has been a record-setter for over half a century

Reel-Through Performance: Designed to deflect off stems and stalks

This 1-piece casting rod is specifically engineered for the "Light Musky" enthusiast

Shop our selection today and pick your favorite color to start your fishing adventure

It is the ultimate "slow-play" weapon—when the fish are lethargic or neutral

This "bounce" triggers reaction strikes while helping the lure avoid snags and hang-ups

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Rugged Construction: Built with premium components to ensure it survives strike after strike