Face Value: The Irresistible Influence of First Impressions

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Face Value: The Irresistible Influence of First ImpressionsThe scientific story of first impressions and why the snap character judgments we make from faces are irresistible but usually incorrect We make up our minds about others after seeing their faces for a fraction of a second and these snap judgments predict all kinds of important decisions. For example, politicians who simply look more competent are more likely to win elections. Yet the character judgments we make from faces are as inaccurate as they

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