Wired Marketing: Energizing Business for e-Commerce

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Wired Marketing: Energizing Business for e-CommerceWired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Part one of the book deepens the marketing concept, by providing an overall outline of the role and importance of Internet marketing to e

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