Outcomes Over Output: Why customer behavior is the key metric for business success -- Joshua Seiden, Paperback

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Outcomes Over Output: Why customer behavior is the key metric for business success -- Joshua Seiden, PaperbackIn the old days, when we made physical products, setting project goals wasn't that hard. But in today's service and software driven world, "done" is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features but features are the wrong way to go. We often build features that

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